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If you’re looking for quick technology fixes for how to “growth hack” and blow up your audience engagement metrics, we’ll save you time: this is not for you.

If instead you’re looking to cultivate lasting culture change in your newsroom that results in producing more relevant content and authentically serving and growing your audience, welcome!

In this 10-step guide, we offer up practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive.

Included in this downloadable guide:

  • How to define engagement
  • Getting buy-in from staff and management
  • Framework for strategic debriefs
  • Printable checklist to plan and execute engagement initiatives